Where we began

We launched Discreture on Kickstarter in 2020 with this short video explaining why we exist.
Why Underwear?

Why Underwear?

After a decade in the fashion industry, I have accepted that most sustainable way to shop is second hand... Which you can’t do with underwear.

Most big-name corporate brands are NOT incentivized to be sustainable or ethical. For them the bottom line is the bottom line, and your body, the environment & the well-being of their workers doesn’t matter. Conventional manufacturing skimps on ethics and sustainability in the quest for a better profit margin. It’s not cool, and sometimes it seems to me like no one is taking human rights and ecological issues seriously.

Thanks for joining me in this important movement for meaningful change and challenging the status quo.